• April 1

Senator Jim DeMint Wins UTPL A Pollie

I would say that Under The Power Lines won a pollie this week for our work on JimDeMint.com. But the fact is that Senator Jim DeMint won a distinguished award by the professional organization of political consultants for our little web firm. He did all the work.

South Carolina blogger Waldo Lydecker recently wrote:

“If the GOP teaches its elderly, white, conservative politicians to thumb their way through 140 characters on their government-welfare Blackberries, is the party in any way more advanced, more in tune with the public, more tolerant, or any less adherent to the views that got their asses kicked in 2006 and 2008? Or is the medium trumping the same old reactionary message…As much as we admire Mr Donehue, no amount of technology will make a shitty party message more flavorful outside your base.”

I responded:

“I disagree with your calling the GOP message “shitty,” but I will agree that no amount of technology will grow a bad message or messenger. Obama had a great tech machine, but I think the tech is getting too much credit. Obama was a candidate who could resonate on the web with those who most use the web. Another candidate with the same exact tech team and tools would not have blown up the web the way Obama did.”

I’ve made this point over and over again. New technologies help promote a message, but without a message the technology is useless. President Obama resonated on the web because of his personality and message, not because of his web tools. The web tools just helped deliver the message and recruit, organize, and activate his volunteer base. A candidate with the same exact web tools would not have been as successful as Obama.

The same goes with Senator Jim DeMint.

Under The Power Lines has been tasked with helping Senator DeMint spread his message across South Carolina and the nation. Luckily for us Senator DeMint has been leading the conservative charge in the United States Senate. We just provide the tools that enable him to spread that message…a message that is catching on like wildfire. His website visits and Twitter follows are growing through the roof. It’s not because of the tools. It’s because of the message.

New tools without a strong message and a popular messenger are useless. Senator Jim DeMint’s message is one that every conservative should hear. We at Under The Power Lines are extremely happy to help make that happen.

I’d also like to take a moment to congratulate Adrienne Levy and Lauren Mancke from our team. They have been working hard to help Senator DeMint and they deserve a ton of credit. They are a rock star web team.

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Wesley

Wesley Donehue is a Republican political consultant, tech enthusiast, and coffee addict. Called "the political high tech 'Wizard of Oz'" by WSPA's Amy Wood, Wesley blogs about the intersection of politics, technology, and business.