Back In Michigan Helping Mike Bouchard

You could say that Under the Power Lines was conjured up in Michigan.

In 2006 Terry and I were there helping US Senate candidate Mike Bouchard when I asked Terry, “how do these buildings get electricity? I haven’t seen any power lines since I’ve been here.”

Terry responded, “they bury the power lines up north. Overhead power lines are a southern thing.”

I then said “I used to live under a bunch of power lines” to which Terry promptly replied “that’s probably what’s wrong with you.”

A few weeks later, while still in Michigan, we realized that there was no one filling a much-needed niche in politics. Although there were firms that built really great looking websites, I learned from our communications director David All (who soon opened the nation’s first conservative web 2.0 agency) that no one really spends time shaping an effective web strategy around a campaign’s game plan. There were a bunch of folks at the presidential level playing around with Facebook and YouTube, trying to figure out how to use them in political campaigns, but no one was taking new technologies and strategies to local races – the largest segment of United States politics.

One day while making a Michigan-left (they don’t allow left hand turns in large Michigan intersections – you have to pass the intersection and make a U-turn) I was thinking about all this while listening to Jump, Little Children to get my South Carolina fix. I heard the line ‘under the power lines.’ That’s when it all clicked and our little web company was born. Okay, maybe not born. More like conceived.

It was born when I got back to South Carolina and we’ve spent the last two years doing some great things.

Now it comes full circle as we are now back in Michigan helping Sheriff Bouchard with this gubernatorial campaign. We are very excited to be working with Sheriff Bouchard again, because as I told Earl Capps last year, Mike is one of the best men I have ever met. He is a leader that Michigan, with its highest in the nation unemployment rate, really needs right now.

Check out the Bouchard for Governor website here.

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