Download Our Introduction to Internet Politics for Republicans
You probably know by now that I head up communications and political strategy for the South Carolina Senate Republican Caucus. My counterpart in the State House is bright communications strategist Jason Zacher. To say we have a large majority of members who are gun shy when it comes to social media is a MASSIVE understatement.
Together Jason and I developed a 10 page white paper to introduce South Carolina’s Republican legislators to social media. This is the first of many, which will dive in deeper to explain each social network, its value to candidates and elected officials, and how to use it effectively and strategically.
Here is one section of our paper titled “You Can No Longer Afford To Ignore Social Media.” We invite you to fill in the form at the bottom of this sample and a link to the whole white paper will be emailed directly to you with with in minute.
The Benefits of Social Media in Politics
Social Media tools are all about connecting and organizing. In the not too recent past, reaching voters centered on newspaper advertising, 30-second radio spots, direct mail, community events and going door-to-door by relying on instantly out-of-date voter files. Actively recruiting volunteers, soliciting donations and securing support went the same way. Social media isn’t going to replace these tactics, which all remain an important part of campaign strategy.
But having Facebook and Twitter profiles, and a Facebook fan site, you reach out and remain in touch with supporters and average voters who are interested in the election or current policy. You and/or a member of staff can list events where the candidate or official will be, organize fundraising drives and keep followers apprised of campaign goings-on, policy stances and current legislation. People who have decided to keep up with you will see the updates in a regular feed.
