This is part 5 of an 11 part series.

KNOW THE BATTLEFIELD

In case you didn’t catch it in our name, Push Digital is a digital firm. Good thing. Because this Crisis Communications “Do” is: Know the battlefield. And what is the battlefield? It’s the internet. The internet is now and will always be the battlefield. Every single day until forever. Things just don’t go away and we certainly can’t see the internet dying any time soon. With that being said, when you’re in the midst of a crisis, recovering from a crisis or being prepared just in case of a crisis, here are three tips to keep in mind.

1. Post Wisely
Whether you’re a ten-year-old girl, an accountant, or a politician running for office, we cannot stress how important it is to be cautious when posting online. Your digital footprint leaves a permanent trail on the internet and it paints a picture of your brand and character. Rogue tweets are literally what trolls live for and they cannot be swept under the rug or washed away by the rain. Whatever you do, control the trolls—don’t make it easy for someone to ding you or your company. “Going viral” is great unless it’s you.

2. Know Your Opponent
Carefully follow your opponents and competitors to get an inside look into their digital marketing strategy. What content is working for them? What content totally flopped? Who is their target audience? How did they respond to a crisis? They say imitation is the purest form of flattery, but learning from other people’s mistakes so you don’t have to is just plain smart.

3. Be Relevant
From platform updates to new social media management tools, the weapons in your digital marketing arsenal are constantly changing. By the time you’ve mastered one, another one gets released and another one becomes irrelevant. Stay on top of the trends by learning from and reading industry articles. Make time for making yourself and your business better. Then be first to market it with the latest tips and tools. It pays to beat your competitor.

Boxing ring, football field, tennis court, softball diamond, poker table—the wise competitor knows the battlefield. Always.