We got new company t-shirts made and I absolutely friggin’ love them.

If it weren’t for what my company does I would totally get off of social media right now. Digital platforms were supposed to be the place where we all came together and solved the world’s problems. Or at least that’s what I told myself.

I jumped headfirst into digital because I saw a place where all of human knowledge was at our fingertips and surely, with that much knowledge and our ability to talk to one another, we could do amazing things. Hell, that’s why I got into politics in the first place. I grew up in shit and I blamed the government. Politics was a way for me to change that shit so other kids wouldn’t have to grow up in the same shit. Yes, I was naive as hell.

Then the web exploded. “There it is, right there,” I told myself. Everything I thought about politics, the ability to make real change happen to help actual people, now it’s powered. Now there are tools. BOOM! We’re on the fast track to becoming that Utopian world we see on Star Trek.

Except that’s not what happened. Man, I really am stupidly optimistic at times. I knew better. My best strength, and why I’m so damn good at politics and marketing, is that I understand people. I should have known that the worst in humanity would come out when they could hide behind a keyboard, when they didn’t have to look you in the eye to insult you and to let their hate flow. I want to believe in the best of humanity. I still do believe. I hate being proven wrong.

Negativity fills our feeds 100x more than an honest discussion of the problems facing our world. I’ve tested it. A lot. I post about an issue with a logical argument meant to fuel an intelligent conversation. It lasts for about five comments until the train derails and “friends” begin vomiting negativity all over my post.

So here’s the big problem for me – I cannot escape it. I cannot just get off social media platforms. I own a digital marketing agency. We live on Facebook, Twitter, Instagram, Snapchat and worst off all, blogs. That means negativity permeates throughout and across my company 24/7. There’s only one way to keep the team full of the happy vibes that fuel creative work – demand it. All day. Everywhere. Never ending.

This isn’t the first time I’ve told you this. I wrote an article a couple months back and someone commented on my LinkedIn post:

“I’m not onboard with the ‘positive vibes only’ movement, especially at work. Of course, generally speaking, we should all do our best to be positive as much as we can. But – we shouldn’t have to pretend to be happy after a really rough day – it should be okay to say “I’m stressed out,” or even “I’m pissed off with what happened there.” Anger, frustration, boredom and a whole other spectrum of negative emotions are totally, 100% normal, and I think you’ll find that if your employees aren’t allowed to express them, it’ll come out in other ways.”

First off, I didn’t know that it was a movement. Awesome! I hope I started it.

Secondly, I’m not saying that staffers can’t express themselves. Let’s not fake this shit. I’m saying that due to the industry in which we find ourselves, negativity is forced upon my staff. As the boss it’s my job to counteract that as much as possible. If I do not, the negativity will make them something they are not and that is worse than them pretending to be something.

Thirdly, the inability to stop oneself from expressing “anger, frustration and boredom” is what children do. That’s not what adults at work should do.

That leads me to the new t-shirts. The staff wanted to get some tees to proudly show where they work. I thought it would be another great reminder that here at Push we’re all about POSITIVE VIBES! We will fight the negative bullshit with as many PVs as possible.

As for the mascot… that’s Bentley, one of the five office pups we have bringing mad Positive Vibes to the team.