YOU IN 2016: Political Tips You Can Use In Everyday Life: Part Two
Here are some more ideas you can use to win at home, at work, in your neighborhood, etc.
MESSAGING—It’s crucial in politics to have a SHORT message about who the candidate is (in this case, who you are). Similarly, if it is a ballot proposal or an issue advocacy position, you have to explain it in three words. Four if necessary. Okay, maybe seven like in the picture above.
Yes, in politics you will have many, many other things and you will have longer policy statements and positions and press releases. But to start, you need a catchy, concise message.
One of my favorites is for South Carolina Senator Shane Massey. “Shake Up Columbia.” Three words, easy to understand, provocative and positive. Whoever wrote that is a freakin’ genius!
This is the same messaging format YOU need to motivate your team, to rally the neighbors, to convince your family about a major decision. And you don’t need yard signs—it’s enough to say it and remind people. BUILD THE PLAYGROUND. BUY THE COTTAGE. FINISH THE PROPOSAL. The messages could also be for a general theme or goal and not just a task. NO MORE WEEKENDS (meaning work harder/smarter during the week). YES TO DESSERT (if vegetables eaten first). EVERY IDEA COUNTS (to generate more).
In a pinch, you can try one that rhymes.
But instead of the “elevator speech”—which is helpful but long—this is a good way to simplify and clarify your objective. Shorter than a tweet. Shorter than a billboard. NOT “I intend to go to our state capital after the election and start a process whereby I will challenge the status quo and… ”
INSTEAD: Shake Up Columbia.
(Boy, do I love that line!)