And, I’m Thankful For It.
Yesterday, I wrote “doing shit that sucks teaches you how to set a goal and to tackle that goal no matter what bullshit gets in the way and no matter how painful it is.” That pretty much sums up the state of Push Digital in November of 2018.
We stormed into 2018 stronger than ever and with a forecast far exceeding every other year. The economy was soaring, we were entering an election year and our stable was full of large corporate clients. Then the bottom fell out during the first two weeks of the year when we lost three of our largest corporate clients due to staff restructuring.
There was nothing we could do about it. We did nothing wrong. It wasn’t our fault. Our work was awesome. In one case, our work literally saved the client from going under. But, heads rolled at the top of the corporate ladder and those heads belonged to our friends. After all, we work in corporate crisis and in crisis, we can’t expect stability. That was a hard lesson learned.
As a result we had our first company layoff. It was the hardest thing I’ve ever done in my career. I cried. I stress puked. I entered a state of depression.
I let myself do that for about a week before taking a page from my endurance training. I told myself to suck it up, buttercup. Embrace the suck. Build a plan, follow the plan and cross the finish line. That’s what I did.
We restructured the team and promoted new leaders. We built a new office infrastructure with a strong COO. We rebuilt our finance system. We redesigned our entire creative process. We hired a business development director and built a new sales system. We changed my role with the company.
Today, we are back up to the number of staff we had before the layoff with the most talented staff we’ve ever had. We have huge new clients. Those clients are diversified across campaign, advocacy and corporate verticals to blunt any future decline. Revenue is back to where it was. But most important, the infrastructure and processes of the company are stronger than ever and rebuilt to scale the company for growth. That wouldn’t have happened without the hard times. The hard year forced me to rebuild the foundation of the company and now it’s stronger than ever.
So, as we approach Thanksgiving, I’m thankful for the hard year. We’re much stronger for it.