We had a lead the other day on a client who politely declined our services saying, “We’re just running robocalls and billboards.” Excuse me? Is this 2016, or 1996? Maybe you should spend the extra bucks and buy a few spots on “Melrose Place” while you’re at it.
I couldn’t believe it. Robocalls are the most intrusive, annoying tool you could possibly use. It’s not a bad “call” if your objective is to totally piss people off to the max, because you will. That is, what few people you can find who still have a landline.
Robocalls. It was mind blowing.
And billboards? I couldn’t even be convinced people would notice the HOLLYWOOD sign in LA or the gigantic digital displays in New York City’s Times Square, let alone a billboard for a candidate.
It’s the most unsophisticated, ass-backward campaign I’ve heard about. And it’s not the way to market today. Today, you want to use data to help you create amazing content that is native to the platform and that people like.
I have two pieces of advice:
One, if you are just running robocalls and billboards for your campaign, you don’t know what in the hell you’re doing. And, two—if your opponent is just running robocalls and billboards, start shopping for office furniture. You’re going to need, it, come November.