I’m here at Push this week—but after that I’m on a two-week “vacation.” Actually, for the first week, I’m going to be beaten to a pulp in a foreign country. Then my wife and son and I will spend a week in Paris.
My doctor had not seen a blood pressure reading as high as mine in anyone my age. I know what was on my mind then.
Even though I run a digital marketing firm, I feel the need to unplug now and then. So when the idea of men’s hiking weekend came up at church, I said, “Hell yeah!” (Actually, it was church—so I just said, “yes.” But enthusiastically.)
As much as 85 percent of videos on Facebook are watched with no sound. No music. No voiceover. No sound effects.
One, if you are just running robocalls and billboards for your campaign, you don’t know what in the hell you’re doing.
Don’t make this mistake. Use data. It’s your friend.