Think about the most recognizable brands that use the color red in their branding. Your mind may have immediately thought of brands like Coca-Cola or Netflix or ESPN.
These are easily identifiable brands for a variety of reasons – tasty soda, a binge-watching haven, and around-the-clock sports coverage. But, they’ve also capitalized on the use of the color RED in their respective logos.
Red is a strong color that can evoke a wide-range of emotions from consumers.
Some brands get it right, others fall short.
Check out the video below – the first installment in Push Digital’s new color series – to find out more!