It’s not a matter of IF, but WHEN crisis will come. The question is – will you be ready for the fight?
Starting today you’re going to see a big change in my online presence. Over the past year, I have narrowed the scope of what I want to focus on, what I want to study, what I want to be the best in the world at and what I want to help others with.
When you look at my life—my upbringing, my love of endurance events, what I help politicians and corporations do—it all seems to fit perfectly into one box: helping people through crisis situations. Helping them endure something really hard and coming out the other end with their reputation intact.
I’ve used tried and tested strategies and tactics with political candidates, groups and corporations for over twenty years. And coming off of 2020 and the chaos of early 2021, I’ve witnessed that most people don’t know how to deal with the world crises we find ourselves in.
So for the duration of 2021, all my content, even my book reviews, will be analyzed through the lens of crisis. It’s all about trouble. What can politicians, groups, corporations and even individuals do to make it through a real fight? I will share why I think crisis can be a good catalyst and why each organization and person needs crisis—needs trouble—in their lives.
This all starts today. I hope you can use what I’ve learned along the way to guide you in your life this year.