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The Cost of Winning: Winners Are Disciplined

COW Episode 9

What does it take to win?

What does it take to be a winner?

I’m here to answer those questions and today I’m joined by my old friend Mark Knoop. Mark is joining us just days after a historic win here in South Carolina where he served as campaign manager for Governor Henry McMaster’s re-elect, winning by the largest margins of any SC gubernatorial candidate in 30 years.

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Forward Communications & Strategies Founder Mark Knoop most recently served as South Carolina Governor Henry McMaster’s campaign manager. In 2020, he led Senator Lindsey Graham’s record-breaking ground game and served as South Carolina Attorney General Alan Wilson’s Campaign Manager in 2018.

While he has helped dozens of local and statewide campaigns and ballot initiatives succeed, Knoop also created and leads the pro-business groups Forward Charlotte and Forward Columbia, recently being credited with “changing the course of City Council in Charlotte.”

In addition to his political campaign work in nearly a dozen states, Knoop has an extensive background in TV and digital advertising campaigns for both small and large corporate entities, ranging from healthcare providers to manufacturers.

Entrepreneurial Politics

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