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The Cost of Winning: Winners Have A Plan

Winners Have A Plan

How will you respond when you’re attacked? Your survival depends on the answer.

Mike Tyson said, “everyone has a plan until they get punched in the mouth.” Politics proves he’s right and Zach Hunter agrees.

In this episode, Zach says winners have a plan for how to respond when they get attacked. He learned that lesson the hard way.

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Zach Hunter is a longtime Republican operative, with extensive experience at the highest levels of campaigns and Capitol Hill. He is currently the founder of Highland Strategies, a consulting firm that helps campaigns, causes, and companies win the toughest battles.

Most recently, Zach served as Vice President at The Congressional Leadership Fund and The American Action Network, two of the country’s largest political and advocacy groups. There, Zach built strategies and executed earned and paid media campaigns around the biggest political and policy battles of the 2020 cycle. At Congressional Leadership Fund, Zach helped engineer historic gains for the House GOP, picking up a 14 seats and defending all GOP incumbents.

Zach previously served as Communications Director for the House Committee on Energy and Commerce leading all committee communications on key energy, health care, and technology issues. As Regional Press Secretary at the National Republican Congressional Committee, Zach led committee communications for more than 20 congressional races across 14 states across the Midwest and West. Zach also served as Communications Director for Congressman Adam Kinzinger.

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