It’s easy to get distracted in a political campaign. Too many operatives get sidetracked by issues that don’t really move numbers. Fred Wszolek says that winners don’t allow themselves to get scattered. Winners hyper-focus on what really matters, boiling their message down to one or two issues.
Fred Wszolek works with clients to define the strategies and messages that will ensure victory. He brings more than three decades of political experience to his work. From campaign manager in the field to media producer in the studio, Fred has been involved in winning political and issue campaigns since 1984.
Fred is an innovator in politics. Working with a team of nationally recognized pollsters, Fred helped develop MicroTargeting, the first “Big Data” targeting and market segmentation tools available to Republican campaigns in America. In 2002, Campaigns & Elections magazine named Fred one of the Rising Stars of Politics.
Fred’s broadcast advertising work for candidates and ballot proposals has been recognized with numerous Pollie, Telly and Communicator Awards.
Fred has developed a particular specialty in the passage and defeat of ballot proposals, where he has developed a unique public opinion research methodology for determining what messages will push voters to cast their votes for or against the huge number of direct democracy proposals that are appearing on ballots in many states.