It’s hard enough to build one business. What kind of crazy leaves a successful and growing company to start a new one from scratch?
A crazy, smart guy like Michael Beach, who decided to follow his passion for product. That doesn’t mean it was easy. It had its challenging moments. Beach is one of the smartest guys I know in politics. He helped build my biggest competitor and then left to start a company focusing on data, media consumption, and the convergence of television and digital. His company, Cross Screen, has an amazing product my company uses daily.
Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC, and Bloomberg, and on NPR’s Planet Money podcast.
