YOU IN 2016: Political Tips You Can Use In Everyday Life Part 3
Here’s the next installment of suggestions, direct from the campaign trail to your desk or kitchen table. It’s all about people who get sh…things done.
In digital politics and in marketing, who are we looking for? Who do we need? I could give you a half-hour on field communications structure, but I’ll make it simple and quick. We want people who get sh*t done.
So, how does that relate to you? You’re also looking for the same people. You just have a smaller universe and easier access. Think of it this way: if you’re at a PTA meeting, or a church men’s group meeting or some ad hoc group meeting at work, the same people show up. Guy who talks too much. Guy who never talks. Guy who questions everything. Not-paying-attention guy. Do it my way guy. Right? The people you’re looking for are the ones who drive action—the roll your sleeves up, get your hands dirty, follow me people. The people other people listen to. Those are the people you have to get on your side.
When you have a project to tackle, would it be ideal to have more time or more money? Sure it would. But what really helps? People you can count on to get sh*t done. They volunteer. Better yet, they’re self starters. They set the chairs up before the meeting. Bring their rakes or chain saws around to all the houses on the street after a big windstorm. They make the calls or pass out the mailers. First to arrive. Last to leave. No complaints. No questions. No excuses. And, believe me–worth their weight in gold.
Need a real life example? My wife. She’s on everyone’s short list in the community. Groups, boards, whatever. Everyone wants her involved because she is constantly marking items off the todo list, always crossing the finish line. No excuses. No delays. Just progress and completion. She’s the person you can absolutely count on to get shit done.
Get yourself an army of people who bust their asses at church events, at the gym, at children’s activities, at work, in the community–and you can accomplish anything. More time or a bigger budget is nothing compared to that kind of energy and work ethic.
When push comes to shove, take my advice: get more people who know how to get sh*t done. Trust me. You won’t be sorry.
Until next time—