How cool is it that Push Digital is connected to Frothy Beard Brewing Company? We don’t just mean physically. Our businesses are connected through our partners. Our cultures are connected. Our marketing is certainly connected.
We don’t know how many breweries have a 40 person marketing team literally inside their walls, but outside of the big boys like MillerCoors and ABinbev were going to guess that the answer is ZERO.
Our goal for Frothy Beard marketing is pretty simple – let Frothy be Frothy. Just highlight who they (or we) are – comic book, sci-fi, fantasy and video game fans. All those things that stopped us from being one of the cool kids while growing up, but now it’s what’s dominating pop culture. The Frothy partners are geeks. They’re weird. So we’re just highlighting exactly that. Get weird!
Check out some of the fun videos we’ve knocked out for Frothy Beard.
Every Christmas The Grinch shows back up:
Finding love over beer:
Speaking of finding love and getting a little weird:
Who ya gonna call?
Run when you see a red balloon:
Sip, sip and then pass:
And just remember to always stay hydrated:
As you can see, these aren’t expensive high quality videos, but they work. Frothy has exploded because of it’s marketing. And all we did was simply let them be who they are.