Entrepreneurial tips #10
If you’ve been following my tips, you’ve read about ways to be more productive, the importance of scheduling and delegating and how to manage your energy throughout the workday.
The remaining question is: which things should you be doing?
If you follow the Pareto Principle (the 80/20 rule) as I do, you should be well on your way to figuring this out. If 20% of your time produces 80% of your company’s results, if 20% of your customers represent 80% of your sales–where should your focus be? You know the answer.
So if there is someone in your office—or a contractor or freelancer—who can do some of the things you’re currently doing better or less expensively, have that person do those things. Concentrate on the 20%–eliminate or delegate the 80%.
Only do the things only you can do.
Simple to say, not as simple to put onto practice. How about the things you’re good at and passionate about that caused you to start the business in the first place?
Your company may have grown in size or complexity to the degree that you have to set an example of what you want to be done, or give your approval to the work, or outline in broad strokes how important tasks should be accomplished… instead of doing them.
Or your company may still be growing (and having growing pains) but you need to be laser-focused on one thing: like sales. Do that and sub out the other work.
In either case, it may be time for you to back away from hands-on involvement with writing proposals, or coming up with a plan, or creating a prototype or testing recipes or whatever it is that makes your business go.
Because the truth is—what really makes your business go, is you. And your number one priority is to keep it going. Growing, moving forward, making improvements.
You’re the entrepreneur. That’s your job now. And you need to do it with as much passion and energy as you poured into getting this far.
That’s how you’ll get to the next level.