“Vanity Metrics” are on the decline, just ask the ‘like.’
Done are the days of surface level reports, meaningless data, and the agencies that still think they can get away with drowning clients in a sea of paper, industry jargon, and ego-boosting numbers with no real substance.
Push Digital is different. We are a goal-oriented agency that believes that the end is NOT in the metric, but that the end is in the WIN.
Learn more about “Why Your Goals Matter More Than Vanity Metrics“
Don’t misunderstand, metrics do matter – but why you’re measuring them matters more.
Two important things to think about when you bring metrics into the equation:
First, Are you looking at the right metrics? Here are two examples my team deals with on a daily basis.
- Goal: Raise money
- Metric of Importance: Conversion rate
- Goal: Change Opinions
- Metric of Importance: Positive Engagement
Second, do you understand what those metrics mean for you?
Imagine if you walk into a doctor’s office and the doctor hands you an X-Ray and walks out of the room. He gives you no diagnosis, no prognosis and no plan of action.
That’s just not how we roll.
We give you all the metrics – the real ones. We tell you what they are and why they matter. We tell you how they relate to our goal, what’s working and what’s not. Then we give you a plan of action to reach the win.
Need help reaching your goals? Contact Push Digital today.