Wesley Donahue does an excellent job of bringing home hard truths in this book. I’m a former Boy Scout, and their motto is “Be Prepared” (also the title of Chapter 1 in Under Fire)….this book lies out the realities tied to being prepared and unprepared. Simply put, you need to have a plan in place for when a crisis can, and it will, blindside you on a random Thursday at 2:33PM from something as simple as a social media post that goes viral for example. Which is just one of numerous out of the blue situations that could encounter any organization in today’s cancel culture world. I highly encourage any leader to grab a copy and get it in your toolbox!
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