Wesley is someone who you want on your team. He is always someone that you can count on, even at your worst. In this book, Wesley shares his expertise on how to survive and succeed in this new era of social media. He teaches you how to run to the fire with a plan in place. As a graduate student, this book reminded me to always be physically and mentally prepared for whatever comes my way. This is a great read for all small business owners and anyone interested in becoming a leader!