Wesley Simply and effective lays out the risk and required steps everyone needs to consider and plan for in this new world of PR. It’s a problem you never want to have but you need to be prepared. I work in Crisis Mitigation and Planning and our mantra is “Hope is a bad plan”. Everyone has their own marketing and PR reps and agencies but when you have a specialized problem you want a brawler not a suit. Wes is a brawler and has a proven record of being effective in controlling the narrative and is exactly who you want to have on speed dial if in any of the situations he lays out in his book. He presents it in a clear and easy to understand manner and is something everyone should read.