YOU IN 2016: Political Tips You Can Use In Everyday Life: Part Four
A common mistake people used to make in business (and, frankly, still do) is looking at the marketplace in terms of what they want to sell, rather than what people want to buy.
In other words, totally not understanding the audience.
Well, the truth is—that happens a lot. And it happens a lot not just in business and in politics but also in our other relationships, such as with our families, friends and neighbors.
So how do you find out what is important to your audience? If you were chief digital strategist for a presidential campaign (as I was this cycle) you’d rely on polling. Of course, the size of our total audience was 325,000,000. You probably have a more manageable group.
Sometimes it’s as simple as a show of hands. But there’s something about privacy and anonymity that people really like, just as they typically like being asked their opinion. So ask.
Again, depending on your group, a simple one-page questionnaire would work. At the office, it might be better to use something like Survey Monkey which works really well.
You also have your intuition and your gut and don’t discount those. Not very scientific, but often right.
But, one way or another, you need to get the answer. It’ll save you from spending time and/or money on the wrong message. I’ve been there. Law and order message to electorate whose #1 interest is jobs. Etc. Don’t make that mistake.
Is your neighborhood more interested in beautification or safety? Does the local school need a new playground, or more tablets? Is everyone interested in new furniture at the office, or would they rather have a more flexible work schedule? Is the extended family yearly vacation a done deal, or is there room for discussion?
Find out—and act accordingly.