E-Myth Mastery

By Michael Gerber
Image of the cover of E-Myth Mastery by Michael E. Gerber. Wesley Donehue's book reviews and recommendations.

The E-Myth Revisited was a game-changing book for me. Much of Push Digital’s processes and my role within the company changed after reading the book in January. I decided to dive in deeper by reading Gerber’s follow-up.

I’m not going to go as far as to say I was disappointed. It’s a good book. It’s just that after the first which totally flipped my mind, this didn’t have the same impact. Occasionally there is an exception like Empire Strikes Back, but rarely is the sequel as good. Maybe I’m being too harsh. This is a very good and useful book.

The first half concentrates on the entrepreneurial mindset with a deeper dive into transitioning from the manager to the leader. The second half focuses on the sales funnel and acquiring clients, people who come repeatedly, rather than just customers. All very useful!

I definitely recommend this book to all entrepreneurs but I do give caution. Don’t go into this thinking it’s going to change your life like the first one. You don’t need your life changed. You just need to add to what you’ve already learned.

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