🎧Tune in for a peek behind the wonderful world of Wisconsin Politics with Anthony Birch!
🧀A True Wisconsinite: Birch has built a career on campaign and advocacy work in his home state of Wisconsin. In this episode, hear how his roots, his alma mater, and his political drive produced a career in Wisconsin policy and beyond.
🟣Purple Reign: Birch and Wesley explore how Wisconsin’s political ambivalence could reflect the national electorate as a whole, and what GOP chances look like in this election cycle.
💪🏼Fight For That Inch: Birch dives into his political entry as an intern for Ron Johnson’s 2016 reelection campaign, and how this team was able to cross a rugged finish line victoriously with an inspirational mantra pushing them every day.
🍻He’s Just Like Us: Birch delves into how Senator Johnson’s campaign team had to tackle the issue of relatability through ads featuring peeing babies, chugging beers, and NFL football.
🤹🏼‍♀️A Multifaceted Approach: Birch explains how his political practices offer government relations and lobbying efforts with a digital and communications-based method.
🏔️Peaks and Valleys: Anthony and Wesley discuss the swing of political cycles, and how advocacy efforts can be useful as an anchor in off-years.
Listen along to hear more about Anthony’s journey through his home state’s political scene! 🪤
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Anthony Birch is an experienced marketer, communicator and story-teller who has honed his skills on Sen. Ron Johnson’s successful re-election, in the U.S. Senate for Sen. Lamar Alexander, at Targeted Victory where he worked with renowned political campaigns and national political committees on their marketing and digital programs, at Wisconsin’s state chamber of commerce Wisconsin Manufacturers and Commerce (WMC) and with the Fortune 1000 energy technology company Generac.
Anthony’s marketing, communications and story-telling skills have been refined through tangible success in his roles that have come from leading holistic ad strategy and media planning, direct to consumer and direct response marketing strategy, email marketing strategy and copywriting, creative strategy, social media strategy, public relations efforts and content creation projects.
He knows that there is a difference between motion and movement. Anyone can come up with tactical ideas, but the key is asking enough questions to get clear about your goals so you can develop a strategy that includes the tactics that will help you reach your KPIs. Anthony can’t wait to help you reach your audience where they are with a message that they will be receptive to hear to encourage them to take an action that they are ready to take.
