Who Not Now

By Dan Sullivan
Image of the cover of Who Not Now by Dan Sullivan. Wesley Donehue's book reviews and recommendations.

I have coaches for everything.

I have a business coach, an agency coach, and a sales coach.

I have a run coach and a swim coach.

I even have a crypto coach and a market advisor.

I had an idea a couple of years back. Instead of asking HOW to do something I started asking myself WHO can help me with this. When I started reading and watching everything I could about business, finance, and fitness I quickly realized that I don’t have enough hours in the day. That’s not to say I’m going to stop teaching myself, which I obviously have not. I just wanted to move quicker than my time would allow so I needed to find experts who could help me.

That’s the entire premise of this book. Instead of asking HOW to do something, ask yourself WHO can help you. That may be coaches or teammates or outside vendors. It’s not limited to work. Hiring someone to do your lawn or clean your home frees you up to do things that you’re good at or things you just want to do.

I was already in this headspace but had I not been, this book would have been a game-changer for me. Instead, it was just affirmation that I’m on the right track. I highly recommend this book to you.

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