Welcome to Episode 29 of our gripping podcast, where we delve into the intricate world of political campaigns. In this episode, we are honored to host the brilliant Chris Wilson, the Polling and Data Director of the Never Back Down PAC, a prominent SuperPAC associated with Governor DeSantis.

Join us as Chris graciously shares his valuable insights and experiences, providing a rare glimpse into what it’s like to work for a Presidential SuperPAC. Despite his demanding schedule, Chris takes us on a captivating journey, shedding light on his background in data and polling. Prepare to be enthralled as he regales us with a fascinating story from his time conducting polling for Bob Dole’s historic 1996 Presidential campaign.

Renowned as one of the finest pollsters in American politics, Chris Wilson’s expertise shines through as he imparts wisdom garnered from his vast experience. He is the founder of WPA Intelligence, a leading company in the realm of political polling and data analysis.

Don’t miss this opportunity to gain exclusive insights from one of the industry’s most accomplished professionals. Tune in to this extraordinary episode as we explore the intersection of data, polling, and political strategy with the remarkable Chris Wilson.

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Prior to starting WPA Intelligence in 2004, Chris was Global Director of Research for Weber Shandwick International, the world’s largest public relations firm at the time.

In 2021 Chris was named Pollster of the Year by the American Association of Political Consultants for his work directing survey research and predictive analytics on the Glenn Youngkin for Governor of Virginia campaign. In 2019 he was named Technology Leader of the year by Campaigns & Elections magazine.

In 2016, as the Director of Research, Analytics and Digital Strategy for the Cruz for President campaign, Chris is credited for playing a key role in Cruz’s triumph in Iowa and helping the Texas Senator finish with the most delegates earned by a 2nd place finisher since Ronald Reagan in 1976. Wilson and WPAi work with organizations like the Club for Growth, Freedom Works, Family Research Council, the Republican National Committee, the National Republican Senatorial Committee and the National Republican Congressional Committee providing data and polling.

WPAi’s data management platform, Bonfire, has become the dominant desktop as a service tool for conservative candidates and organizations from US Senate down to school board. Bonfire has leveled the playing field with the progressive left when it comes to the important use of predictive analytics by those on the right.

Perhaps most importantly, for six consecutive cycles, WPAi clients have outperformed the partisan average win ratio in both their primary and general election contests by double digits.

An Oklahoma native, Chris is a graduate of University of Oklahoma and remains an avid Sooner fan. In the rare instances that Chris isn’t working, he enjoys watching OU and Cornell College, where his son Denver is the starting quarterback, football, spending time with his five children, reading, and racking up impressive amounts of frequent flyer miles.

Chris is a regular political analyst on Fox News.