A straight line may be the best way to connect two points but it’s not typically the path to victory. The winning strategy requires more creativity as the opposition moves, news pops and circumstances change.

Today I’m joined by political operative Jordan Russell. Based out of Oxford, Mississippi, Jordan has worked as a senior staffer on Capitol Hill, presidential campaigns, and as campaign manager for US Senator Cindy Hyde Smith. He now serves as a senior strategist for political candidates at Push Digital.